Danielle Pegg

Don’t worry. You’re not the first to wonder what a copywriter actually does, or get it mixed up with copyrighting (totally different thing.) If your business is new or just launching online, you might have no idea where to start. So let me introduce you to the world of a copywriter and help you understand why you probably need one. Trust me, it’s going to make those website conversations so much easier.

What is Copywriting?

Copywriting is a specialised form of writing that aims to persuade readers to take a specific action, such as buying your product, signing up for a service, or clicking a link. It is a vital component of marketing and advertising that seeks to engage, inform, and compel audiences to act.

What is a Copywriter?

A copywriter is a person with those specialised writing skills, who will write the copy, (words), for your website and other marketing materials such as emails, leaflets, posters and social media posts. There are many different ways to market your business and so you’ll often find that copywriters specialise.

Types of Copywriting

There are several types of copywriting, including:

• Direct Response Copywriting: This type of copywriting aims to elicit an immediate response from the reader, such as making a purchase or filling out a form.
• Brand Copywriting: This type of copywriting is focused on creating and promoting a brand image through messaging and storytelling.
• SEO Copywriting: This type of copywriting aims to improve website rankings and attract organic (unpaid) traffic. It optimises content for both readers and search engines to easily understand.
• Content Marketing Copywriting: This type of copywriting focuses on creating valuable and informative content that attracts and engages potential customers.

Why is Copywriting Important?

Effective copywriting can drive sales, increase brand awareness, and establish a strong online presence. These days, if you’re not online, you’re missing a huge chunk of potential customers. 

Copywriting allows businesses to communicate their message to their audience in a compelling and persuasive way, as well as helping to establish credibility and build trust with customers. Trust is one of the major signals that search engines use when ranking websites, so it can heavily impact whether you rise to the top or sink to the bottom of search results.

Why Use a Copywriter? Why Not Just Do It Yourself?

You wouldn’t try to rewire your own house if you’re not an electrician. Well, you could try, but it would likely end up in disaster and cost you more money to fix.

A skilled copywriter has the knowledge and experience to create a meaningful connection with the reader, tapping into their emotions, and motivating them to act. Getting it right will set successful businesses apart from their competitors. Here’s why hiring a professional is worth it.

1. Increase Sales

Copywriting is all about persuasion. A skilled copywriter can craft a message that resonates with your target audience, leading to more sales. Good copy can convince people to take action and buy your product or service.

2. Improve Brand Awareness

Copywriting is also about creating a unique voice for your brand. Telling your story, your way. A skilled copywriter can create messaging that sets your business apart from others in your industry, by bringing out the authenticity and integrity of your brand. This can lead to improved awareness and recognition.

3. Boost Your Website’s SEO

SEO, or search engine optimisation, is the practice of optimising your website to rank higher in search engine results pages. Skilled copywriting is an integral part of making sure readers and search engines find your website a good experience, full of expertise, authoritativeness and trustworthiness. These four components, also referred to as E-E-A-T are key points used by Google to assess whether your website is high quality and whether it contains helpful content. 

4. Establish Trust

Trustworthiness is also vital in the relationship you build with your audience. A skilled copywriter can create messaging that establishes trust with your target audience, making it more likely that they will become loyal customers and advocates for you.

5. Save Time

If you’re a busy business owner, you likely don’t have time to craft high-quality messaging for your business. Hiring an experienced copywriter can save you time and stress, allowing you to focus on other essential aspects of your business.