In 2023, I quit my 9-5 and started my own business as a freelance content and copywriter. Within the first few weeks I was fully booked for the next year. But even though I’d worked as a writer, communicator and digital marketer for over 20 years, marketing my own business felt like a brand new learning curve. And it was big!

As anyone who is self-employed will tell you, there’s an endless list of things to do. And social media with its many different platforms, along with all the other aspects of marketing, can quickly become overwhelming. It’s full of distractions, and can be really damaging to your mental health.

I was also looking to leave behind all the common traits of a 9-5 job that had, over the years, made me feel trapped and ill. You can read more about my full burnout origin story in my newsletter. It’s free to subscribe and there’s an archive of helpful articles around running a business, and writing copy.   

So to cut through all the noise, I simplified.

S.A.F.E stands for:

Sustainable – because otherwise, what’s the point?

Authentic – the best way to build genuine connections with your audience.

Fun! – the more fun you can have in your business, the better. It helps with the S and the A. 

Emotive – there’s a saying that we buy on emotion and justify it with logic, (and it’s backed up by neuroscience), but it’s a little more complicated than that. And if you want a sustainable, long-term business, then you don’t just want people to buy from you. You want them to become loyal customers, advocates for your offering. You want them to recommend you to others and come back to you again and again.

With these four pillars, your marketing also becomes literally more safe. Too many of us are burning out. Doing more work for less pay. Being bombarded with information from everywhere, morning, noon and night, at a rate never seen before. 

Our ways of working that we’re all used to, are not conducive to health. And I believe that’s part of the reason so many of us suffer with anxiety, depression and low mood. We’re in environments daily where we’re forced to compete and compare ourselves against our colleagues and peers. Our brains don’t know the difference between a physical threat and a psychological one. It has the same effect on the body. 

So I came up with this methodology to keep myself and my clients safe.

I want you to feel empowered by working with me. My DFY (do-for-you) services take all the stress away from creating content and posting it online. Because I do it for you!

There are going to be times though when you need to create and post your own content. Especially on social media. So this method protects you when you go out on your own. 

With the S.A.F.E method you’ll feel empowered, liberated and supported.

Want to chat more about it?