It’s a dilemma for the digital age. Do I need a website for my online business? 

I know with the prominence of social media, that having a website feels about as necessary as having a house phone. Especially when you hear stories of influencers and entrepreneurs who simply started showing up and seemed to build a business overnight. But is it really that simple? 

Although there’s no legal requirement, I would always say, YES! You do need a website for your business. Although the type of website depends on your business needs, it’s your very own piece of internet real estate. It’s where you can showcase your products, services, and most importantly, your unique personality.

Shocking, I know, but don’t worry, I’m not just doing a complete u-turn. In the interests of fair and balanced advice, I am going to admit that there are (very few) situations where you might not need a website or you may choose to begin your online business without one. And here they are:

1. You sell on marketplaces

Selling on Etsy, Amazon, or eBay? You might be able to get away without a website, especially if you’re just starting out.

2. You’re a local face-to-face legend

If your business is all about face-to-face interactions in your community, and doesn’t require clients, leads, sales or major marketing online, then a robust social media presence might be enough.

3. You’re testing the waters

Just dipping your toes into the online business pool? You might want to start with social media or a marketplace to gauge interest before investing in a website.

While these scenarios might make you think ‘I don’t need a website,’ it’s important to consider the long-term benefits.

Now, before you navigate away from this article thinking, “Great! No website for me!” Let’s talk about why having a website might be the BEST decision since sliced bread. And if you’re still wondering ‘Do I need a website?’, read on!

1. You’re the boss

With your own website, you’re in control. No algorithm changes or platform rules can mess with your vibe.

2. Credibility is key

A well-designed website can make you look more professional and legit. People are used to being marketed to 24/7 and you need to earn their trust before they turn into loyal repeat customers. 

3. SEO is the BFF to avoid FOMO

Sorry. Acronyms are all the rage in SEO (search engine optimisation). Want people to find you on Google? Don’t want people to miss out on your incredible product or service? Then you HAVE to get good with SEO. Otherwise, your wonderful website and all you have to offer is never gonna get found.  

4. It’s your digital home

A place where all your content, products, and services can live harmoniously under one roof. A place that is exclusively yours, for nurturing your audience. Your social media channels are great for supporting your website, but if you get hacked or the algorithm changes or the platform goes down or becomes unpopular, you can kiss goodbye to all your content and your audience. You’re literally placing the keys to your success in someone else’s hands if you rely solely on social media. 

5. Analytics are a goldmine

With your own website, you can deep dive into visitor data and make informed decisions knowing where your audience are spending their time and what they’re responding or not responding to.

Now, let’s tackle the top 10 questions on this topic, (as determined by Google).

1. Can I run a business without a website?

Yes, you can run a business without a website but it will be difficult. Like trying to zoom around the Mario Kart track with a load of banana skins in the way. 

2. Is social media enough for a small business?

Social media can be enough for a small business, especially if you’re just starting out, but it’s not ideal and won’t allow you to grow. And remember, you’re building your house on rented land. So I wouldn’t advise it long-term. 

3. How much does it cost to create a website?

It costs anywhere from free (if you’re DIY-savvy) to thousands of dollars/pounds for a custom-built site. There’s an option for every budget!

4. Can I use Facebook instead of a website?

You can, but see question 2. It’s like using a blunt butter knife for everything when what you really need is a full tool set. It might do the basics of the job, but not as effectively and it won’t allow you to grow in all the ways you could.

5. Do I need a website if I have a physical store?

If you already have a physical store, it’s still advisable to have a website presence. People shop in a multi-touch way these days. That means they might find you online, check you out in person, follow you on social media, and sign up for your emails, all BEFORE choosing whether or not to buy from you. 

6. Is a website necessary for SEO?

You can actually do SEO without a website but it will be very limited. Having a website gives you much more control over your SEO strategy.

7. Can I succeed online without a website?

Success is possible, but a website can amplify your efforts and provide a central hub for your online presence. It’s a safer option than relying on social media or other “shared” platforms. 

8. What are the alternatives to having a website?

Social media platforms, online marketplaces, and business directories are all alternatives, but they each have limitations.

9. Is a website or social media more important?

It’s not an either/or situation. Ideally, you want both working together to create a strong online presence.

10. How do I know if I need a website?

If you want full control over your online presence, want to be easily found on search engines, and want to provide a comprehensive resource for your customers, then you probably need a website.

The bottom line

Whether you need a website depends on your business goals, target audience, and resources. It’s not a one-size-fits-all situation.

But here’s my view. In most cases, having a website is a solid foundation for an online business, around which everything else can be built.

So, do you need a website in 2024? In most cases, the answer is a resounding YES!

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