If a story is in you, it has to come out.
- William Faulkner
When you started your business, you didn’t sign up to become a full-time copywriter as well. And yet, at every turn, you need words to help your business succeed.
You’re burning out trying to keep up. So your copy jobs fall to the bottom of your to-do list.
What you need is someone who knows exactly how to create content that draws people in, connects on an emotional level and then converts them into paying customers or clients.
Someone with a long history of working with businesses to get them seen and heard online.
That’s me!
I’m Danielle, and I’m besotted with your brand.
“All of the SEO articles you wrote have performed well, increasing our site traffic and authority as intended and just overall your work has helped me meet tight deadlines and free up my own time for more strategic projects.” -Sally Wills, Senior Content Strategy Manager, Braze
I’ve helped small businesses launch and grow their online presence and global brands reach wider audiences through engaging and emotive content.
Who I've worked with
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Want to know your words are working for you round the clock? (Yes, even when you sleep!)
Connecting with your audience is key, because this builds trust.
And when they need what you’re selling, you want to be the first business they think of.
You won’t make that connection and build that trust without words.
It’s time to stop thinking that just by “showing up”, the floodgates will open and you’ll be inundated with customers or clients.
That’s a one-way ticket to burnout.
You want more leads, more clients, more customers. Even when you’re not “online”.
What if you could build real connections and convert more people, WITHOUT burning out, stressing out or losing oodles of time to a blank page?
What if you could increase your sales and show up consistently WITHOUT having to be on social media every day?
Get your smug face ready, because your to-do list is about to get a lot shorter.
And that means you can spend more time
Playing with the kids
Going on dates with your partner
Actually running your business
Creating a life you love
Want more leads and sales? more clients and customers?
That’s the ultimate goal, right? So you can dream of more than just keeping the lights on.
You can thrive, instead of just surviving.
I work with businesses just like yours to help maximise the impact of your words, guide people at each stage of their journey with you and make them go from unaware to your biggest fan.
Dreamy.
Ready to put a rocket under your business?
Web Copy
Need your entire website or part of it written, re-written or optimised? Sales pages impeccably improved? Services expertly explained? Products deliciously described? Get stellar copy that makes you stand out.
Content Support
Want to extend your authority, reach and visibility with human first, SEO optimised guides and blog posts? Then my content support is ideal. For entrepreneurs, small businesses and large content teams.
Social Media
THE easiest way to burnout is to be furiously posting on social media, trying to keep up with its impossible pace. Let me create worthy content that tells your story, builds connection and converts your audience.
Hey, Hey! I'm Danielle.
I’m a DFY (do for you) content and copywriter, helping you connect with your ideal audience and convert that audience to paying clients or customers.
With my array of hats (I do love a beret), my assortment of notebooks (yes, I’m addicted to stationery) and my penchant for a good narrative, (I collect signed copies of my favourite books, studied film at University and am a published poet), I’m on a mission to bring power to the people through the might of words.
Because of my own experience with burnout, I’m dedicated to helping prevent it for you, by taking away the stress associated with content planning and creation. When you work with me, I become your biggest fan (but not in a scary ‘Misery’ way).
I wrap myself in your values, personality and goals. I get to know you and your business inside out. Then I weave everything together to help you sparkle and shine.
Work with me and you can look forward to more genuine connections, trust, authority, leads and sales.
All without burning out or working over-time on content creation.
Danielle wrote the copy for my website. Her ability to understand quickly not only what I was aiming for but the actual brand image I wanted to create was brilliant. Danielle is professional, friendly, easy to communicate with and has a wonderful sense of humour, which for me, is so important. I cannot recommend her highly enough.
Nicola Carruthers
Owner, Beeswing Lodge
Danielle’s expertise shone from our very first encounter. She’s extremely knowledgeable about all things SEO and content. She provided invaluable insights and I wouldn’t hesitate to recommend Danielle to anyone who needs thoughtful, expert guidance to improve their content.
Libby Marks
Copywriter, Write On Tyne
I worked with Danielle for nearly 6 years and she was an essential part of our SEO agency. You'll struggle to find someone that's as enthusiastic about helping clients to deliver great content as her. Not just in terms of creativity and quality either, as this is a given with Danielle, but her real strengths are in making the entire process simple and the lives of her clients so much easier!
Tom Etherington
Founder of WE-COM, Ecommerce Digital Marketing
Frequently asked questions
I work on either a day rate or a project rate and what this is depends on the scope of the work. So let’s have a chat first and you can tell me exactly what you need and I’ll provide you with a customised quote.
I do create content strategies! If you’re a busy marketing manager then you may already have one in place, but I can create from scratch, advise or simply follow your plan. My goal is to minimise your stress and shorten your to-do list by giving you the level of support you need. We can work out what that level is together.
My availability can change from month to month – ahh the life of a freelancer! So drop me a message and I can let you know what it currently is and what it looks like for the next few months. And we’ll see if we’re in sync.
I get asked a lot of questions about content and unfortunately, I can’t reply personally to every single one. But I do read every email and I write articles based on common queries so that I can help at scale. You’ll find these in the resources section. If you don’t find your query answered there, feel free to drop me a message.
Yes, I have a portfolio and you can see some of the sites I’ve worked on here. But I also work on a lot of clients with non-disclosure agreements in place, so I can’t publicly post about them online. We can talk about relevant experience however and sectors I’ve worked in if you book a call or send me a message.
I want you to have the best support that’s right for you and your team (if you have one). I have 20 years of experience working in marketing teams, project and event management, SEO and content. I’ve worked in-house and agency side, as well as running my own freelance business, so I know the challenges of all three and my main goal is to lighten the load for you.
As my testimonials show, I’m reliable, communicate well and write great copy that fits the brief. My level of experience means you don’t have to sit on my shoulder or worry about whether my content will be optimised or built for conversion. (Spoiler – it will). If this sounds like the peace of mind you need, let’s have a chat.